Decision guide · CRM

How to migrate CRM data without losing evidence

Freeze a mapping and reconciliation plan before moving production records. Run a representative dry migration, compare totals and relationships, and keep a tested rollback window.

Decision criteria

CriterionWhat to verifyDecision signal
Field lineageMap every source field, transformation, owner, destination, retention rule, and intentionally excluded value.Required for the shortlist
Relationship integrityVerify owners, companies, contacts, deals, activities, attachments, consent, and timestamps remain connected.Required for the shortlist
Access and auditRebuild least-privilege roles, preserve required audit evidence, and prevent broad temporary exports from becoming unmanaged copies.Verify before purchase
ReconciliationDefine record counts, sums, samples, exceptions, duplicate rules, and sign-off thresholds before cutover.Verify before purchase

Total-cost model

Extraction + cleanup + transformation + test environments + dual running + user validation + rollback and secure disposal.

Skip this if

Skip a one-step cutover when field ownership, reconciliation thresholds, backups, or rollback responsibilities are undefined.

Proof-of-fit checklist

  1. Inventory entities and owners
  2. Freeze the mapping
  3. Migrate a representative sample
  4. Reconcile counts and relationships
  5. Test role access and rollback
  6. Dispose of temporary exports securely

What changes the answer?

Team size, workflow volume, regulated data, integration depth, support expectations, and switching cost can change the shortlist. Re-run the decision after any of those constraints changes.

Reference standard

Last methodology review: 11 August 2026. No vendor claim or affiliate offer is active on this page.